Our experience with building loyalty programs has given us the opportunity to gather expertise, process knowledge and learn all of the technical and analytical skills involved. With that information, we can support your business at every stage of the development and management process for a loyalty program.

We understand that creating and managing loyalty programs is a complex endeavor, and its success depends on many factors, such as:

  • High customer involvement and motivation.
  • Attractive program concept and Customer Value Proposition.
  • Optimized and well-designed processes.
  • Ability to leverage the best available technology.


Froogal uses best practices, fresh perspectives and industry insights to build an optimal program operation model. We also offer organized processes and program management tailored to businesses of any size, from any industry.

Program Strategy

  • In-depth needs assessment and vision planning
  • Defining measurable objectives and key performance indicators
  • Determining the business and marketing requirements of all partners and stakeholders involved in a project
  • Analysis of program Customer Value Proposition
  • Building high-level financial model to evaluate program strategy impact on ROI
  • Analysis of the competitive environment and customer management initiatives

Program Concept & Mechanics Design

  • Research concerning program target audiences
  • Accrual and redemption of loyalty currency
  • Set of program benefits and incentives
  • Selection of communication channels
  • Procedures regarding registration channels
  • Definition of the types of promotions
  • Development of business case scenarios
  • KPI measurement criteria & projections
  • Developing a cooperation model between program operator and its partners
  • High-level recommendations regarding partner acquisition
  • Financial models concerning settlements between program partners

IoT Integration

  • Defining the role IoT can play in customer interactions
  • Assure optimal IoT adoption and enhancement of Customer Value Proposition
  • Key processes design involving IoT touchpoints
  • Identifying the best technological solution for the most effective application of IoT solutions into current systems

Rewards Strategy & Fulfillment

  • Determining reward categories
  • Selection of rewards tailored to target groups
  • Negotiations with suppliers
  • Creative design & catalog production
  • Redemption channels and rewards logistics
  • Recommendations regarding additional elements of the Customer Value Proposition to enhance customer usage of a loyalty card