Challenges in Delivering an Omni-Channel Customer Experience While more and more businesses are gearing up for the adoption of an omni-channel customer experience and its myriad benefits, a lot of them fall prey to the few challenges that haunt this exercise. By carefully planning out your omni-channel strategy, you can surpass these challenges and reap […]
Difference between Multi-Channel and Omni-Channel Many brands fall into the trap of assuming that both are the same while in fact they are both significantly different. In the simplest explanation, being multi-channel (in customer experience) could only mean that you collect feedback from via multiple channels or are open to communicating with your customers across […]
OMNI-CHANNEL – What does it mean in Customer Experience? Omni-channel! It’s a word that’s been thrown around a lot these days. Given that marketers are having to come up with intelligent ways to drive customer engagement, the concept of omni-channel is now ubiquitous. So, how does this fit right into the Customer Experience model? In […]