8 Easy and Effective Customer Engagement Strategies
8 Easy and Effective Customer Engagement Strategies
If you are running a business, you must be more focused on acquiring new customers. Right? Although that is highly crucial, equal attention to existing customers can result in incremental revenues and overall business growth.
According to various studies “You’re 60-70% likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect.”
Customer engagement is an act to build relationships with customers who are spending their valuable money and time on your product. These customers have been loyal to your brand for a long time, but we may never know when they might churn out of your business.
To avoid such situations, you need to make an effort to engage your customers, if you truly want them to be committed to your brand.
A customer engagement strategy covers different touch points of how your customers interact with your brand. Whether it’s a social media or a website, you need to tap into these channels to engage your customers.
Picking the right platform is a must if you want to be successful in your customer engagement strategy.
So here are easy and effective customer engagement strategies:
Get personal and connect on Social Media
According to a survey, there are more than 2.3 billion smartphone users around the world. Now that’s a huge number!
Leveraging Social Media to your advantage can result in better brand advocacy, increased brand awareness and recall value and not to forget high levels of engagement!
So how can you make the most of your social media account?
You can run fun or insightful social media campaigns to attract customers, organize contests, host giveaways and provide customer support. This allows you to not only build rapport with your audience but also connect with them on a personal level.
The First step for building a social media strategy is to know your campaign objective: what is it you want to achieve from a campaign? What do you want to convey? If you are clear about your goal, you can communicate better with your posts.
The second step is to evoke an emotion. You can add images to trigger emotions that encourage customers to take action. Images are very powerful.
Use it to attract customer’s attention. Keep in mind that not every picture needs to be selling your product. Talk about things that matter to your customers and create content that your customers find exciting and meaningful. For creating unique content, you need to research industry trends and align your content around them.
If your customers notice you, they will engage.
Last but not least, always keep track of comments, reviews, and shared posts. And, don’t forget to respond to your customers.
Delayed responses are not good, especially if you are replying to negative feedback. Send thoughtful replies so that your customers feel you value their opinion.
Before you create a social media campaign, make sure you know where your primary audience is – Facebook, Insta, or Twitter. Engaging with customers will be difficult if you are not specific about the platform.
You need to pick the right platform to engage your customers. For this, you keep a check on where your customers are interacting and mentioning your brand name.
Use customer analytics to study your customers and keep track of their activities on the social media platform. Once you know where your primary audience is, you will be able to choose the right platform.
This way, you will be in the right direction with your strategy.
2. Engage VIP customers with exclusively designed promotions
VIP customers are dear to every business. Why not pitch them in your engagement strategy?
Great, if you already have a customer loyalty program for your loyal customers. You can give attractive rewards and perks to the members. If you don’t have a program, you can create one.
Froogal’s intelligent CRM gives you a chance to build a loyalty program for your business using the platform. It makes the whole process hassle-free. Try now.
Back to the point, exclusively designed promotions miraculously engage customers. They feel valued and appreciated because the offers are created exclusively for them. If they like it, they will engage more and tell others about your product. The idea is to offer exclusivity to your VIP members so that your customers feel good.
VIP customers are divided into three groups:
VIP customers are those customers who are associated with your brand for a long time. They are frequent buyers and contribute to revenue in many ways. They are a valuable asset for your business. You have to engage them to build brand loyalty.
To engage them, you first need to know your VIP customers:
Liberal VIP customers: these are your committed customers. They purchase over a period of time. They are frequent buyers and contribute to the profits.
Community VIP customers: they are not high spenders, but you need them to promote your business as they refer to qualified customers. Social media influencers and bloggers come into this category. A wide network of these influencers will help you sell your products and drive engagement.
Advocates: These customers impact your brand. They are big spenders and are brand advocates. They not only purchase products, they tell other people too about your product. It increases the chances of gaining more customers.
Now you know who VIP customers are.
The best thing would be to dazzle every customer but for elevating engagement, you need to target your VIP members.
You can do this by offering exclusive discounts on a new collection or special perks under a loyalty program. When customers feel appreciated, they engage more.
VIP customers can drive engagement more effectively than any other customers. Including them in your engagement strategy will be beneficial for building engagement and loyalty.
3. Build excitement with in-product messaging
Are you launching a new collection? Does your customer know about this?
In-product means notifying your customers about the new product. You can use different channels for promoting your product, out of which in-product is the best.
In-product messages are directed towards the products. It could be a post, text message, or blog.
Once you have segregated your customers, you can target the right audience for in-product messaging. In-product messages are personalized and based on customer’s past purchases. Hence, it is an effective method to offer personalized recommendations and engage customers with offers on their fav products.
Customer segmentation is the key to building engagement with in-product messaging. You can reach out to the right customers at the right time with this tool.
4. Bring some fun with Gamification
Gamification is not a game. It is simply applying game mechanics on an app or website to engage users and earn loyalty.
Gamification is not a new concept, but it is getting popular these days. Gartner predicts that 70% of the global 2000 companies will have some sort of gamification in place. It’s amazing.
You can reward your loyal customers and build engagement with the gamification technique by integrating it into your loyalty programs.
You can encourage customers for referrals, give awards for redeemable points for each purchase and appreciate them with a visual imagery. Game mechanics evoke a desire for earning status or achievement. This desire engages people in gamification.
So what will you achieve from gamification? There is more to gamification than ‘having fun.
Equal participation – By gamifying the engagement platform, customers can earn rewards for various activities. They will be more likely to participate if they like it.
Differentiation: You stand out among your competitors when you have a gamified loyalty program.
A sense of completion: Users feel a sense of achievement when they earn rewards. They feel more engaged.
Universal reach: A conventional loyalty program doesn’t engage customers for long, as those customers who are not earning any rewards get bored. With a gamified platform, you offer a playing field where users get rewards in many forms such as badges, leaderboard ranking, etc. It is an amazing experience for the users.
A proper approach to gamification will enable you to achieve engagement and the company’s goals.
Thinking about introducing gamification for your customers?
You can start it with Froogal CRM, offering automated gamification tools to engage customers. Make the experience more exciting for your customers.
5. Custom content that addresses queries
Are you engaging your customers with custom content?
Custom content is created to inform and engage your current audience in a unique brand voice. It is more focused on retaining customers as opposed to acquiring new ones. This type of content is generated for a specific group of customers. Customer segmentation is a must if you want to apply this tactic to engage customers.
There are many ways you can build custom content such as blogs, social media posts, emails, white papers, webinars, etc.
Custom content builds brand loyalty as it is generated for the existing customers.
Wondering, How to create custom content?
You need to study your customers before you create custom content. Research customer-focused keywords and use them in your content, and create customer-focused content. It should be easy to read, logical, user-friendly, and must address customers’ queries.
6. Target Loyal customers in your customer engagement strategy
There is a segment of existing customers that you call ‘loyal customers. Include them in your engagement strategy.
If your loyal customers are delighted, they will refer your brand to others. A great opportunity for businesses to retain customers and earn new ones.
The goal of targeting these customers is to build brand loyalty through engagement tactics. Loyal customers are the most valuable asset for any business. To keep the engagement high, you need to engage these customers. Once they are engaged, they can become advocates for building engagement.
When you target these customers, make sure you are offering a personalized experience. Whether you have a reward program or a loyalty program, give them attractive perks and rewards to encourage engagement. Personalized experience delight customers. They will remember you for a long time.
7. Online and Offline Campaign
Your customers are present in both the worlds – physical and digital.
In this approach, all marketing channels work together to give a completely seamless experience to the customers. The idea behind phygital is to combine two worlds – physical and digital to offer a unique experience to the customers.
If you want to engage them, you need to create a phygital experience. Phygital marketing refers to the combination of virtual and phygital worlds to drive engagement. When your customer visits a store, if they can pay using an app without waiting in the line on the counter, it is a phygital experience. This experience delights customers, and they would love to engage with the brand. At least they will be curious to know more about your brand and refer to friends and family. Phygital experience is the future. If you want to engage your customers, give weightage to offline and online campaigns.
8. Launch a loyalty program
Loyalty programs are popular these days, you know why?
It costs less to sell to existing customers than to acquire new ones. Based on this ideology, loyal programs are a great tactic to engage customers and make them stick around for a long time.
So, what is special about loyalty programs that engage customers?
Your customers feel valued and special when they receive rewards. When they get rewards for purchasing a product, they feel amazing. It evokes a desire to earn more rewards, which makes them buy more, redeem more and engage more with the brand.
Loyalty programs work because they make customers feel appreciated. It leads to customer retention, referrals, and profits. Rewarding your customers for their loyalty is the best way to build engagement and differentiate your brand from the competitors. And also, your customers feel delighted.
Create a unique program for your customers that your customers find valuable and exciting. If you are new to the loyalty program, you can talk to our loyalty experts. They will guide you through a loyalty journey for your business.
Customer engagement is more about giving unique experiences than selling products. The more you engage customers, the stronger their connection to your brand will be.
Whether you are a small or big business, you need to engage your customers.
Value your customers, and they will value your business.
Engage your customers with Froogal intelligent CRM
We have created an Intelligent CRM platform that helps you understand your customers better. You can strengthen your customer engagement strategy with the tools we are offering on the platform. Not only will you engage your customers, but you can provide memorable and personalized experiences to your customers.
What are you waiting for?
Start your customer engagement journey with Froogal
P.S We have got tons of innovative ideas for a company’s growth.
Stay ahead of your game with the latest loyalty trends, tools, and strategies.
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