What is Referral Marketing ? Referral marketing (word-of-mouth) is a powerful strategy and one of the best marketing drivers for sales and conversion. Referral marketing is exactly what it sounds like: the process of one person referring a product, and the referee purchasing that product due to that recommendation. There are two major reasons why […]
Why you need to invest in Customer Experience Management There are so many wide-ranging benefits of a Customer Experience Management platform. Here, we take a look at some of the most important ones that should get you to start investing in it! Make Customer Feedback Useful and Important Most organizations have no clue as […]
4 simple ways to build a customer-centric culture In today’s world of cut-throat competition, the only factor that probably brings the competitive advantage to any business organization is Customer Experience. Building an organization wherein every single member of the staff sings the same song of customer-centricity is, therefore, vital to success in the long run. […]
6 ways to exceed customer expectations What differentiates companies like Apple, Amazon, Zappos from the rest? Quite simple – the quality of NOT settling for the mediocre. This trait is infused in their daily philosophy of conducting business; successful brands consistently deliver more than what is expected of them and find a way to wow […]
Bring some fun into Customer Engagement with Gamification Gamification! While the term itself might be one of the latest buzzwords in the business world, the idea itself is nowhere new. In fact, using gaming tactics and games as such to engage customers is something credit card companies, airlines and other businesses have been doing for […]